If you can’t beat them, join them. That appears to be Sony’s smartphone marketing strategy in a nutshell these days, although not in the sense that the Japanese are looking to partner with Samsung in any way.
Instead, they’re more or less trying to narrow the gap against the undisputed heavyweight Android champ by offering an equally as strong and diverse smartphone line-up. In fact, I have a feeling that the Xperia family might even get richer than Sammy’s Galaxy soon enough.
Take next month’s IFA. Sony has been rumored to bring a new flagship to light during the trade show for as long as we can remember, but now we have some suppositions that the Honami will not visit beautiful Berlin by itself. Not even close.
Next up, there’s a 4.8-incher carrying the model number “C670x”. This fellow has last been in the rumor mix way back in March, but it might well be worth the wait. Basically, we’re dealing here, if “tipsters” are to be trusted, with an improved but more compact version of the Xperia Z and ZL.
Beneath the hood, the C670x is tipped to pack a quad-core Qualcomm Snapdragon 600 processor, while the comfortably sized but not humongous screen is to boast a Full HD resolution. Other features are to include 2 GB RAM, microSD support, a 13 MP rear cam and Android 4.2 Jelly Bean. Not too shabby for what’s technically not a spearhead, eh?
The C430x and C360x look far less exciting on paper, though chances are the prices will be just right to make them hits. The former is said to be a kind of Xperia P successor (likely to be marketed as Xperia W) with a 4-inch 720p LCD panel, dual-core 1.5 GHz Snapdragon S4 CPU, 1.5 GB RAM, 8 MP main snapper and 2,100 mAh battery. Pretty wicked mid-ranger, am I right?
Finally, the C360x, like the C670x, has inconspicuously dropped off our radar a while ago (in November 2012, to be specific) and is rumored to come with a 720p panel (probably smaller than 4-inch), dual-core Snapdragon S4 processor and 1 GB of RAM in tow. Again, not bad for the mid-end sector, I reckon.
Now all we have to do is wait a couple of weeks or so and see exactly what cards Sony will put on the table and what if any will be left up the sleeve. Any guesses?
Via [RB Men]