Motorola CEO Dennis Woodside has once again defended the Moto X price point and performance, stating that the company worked on the performance where it was important to average customers, who do not understand specs sheets and CPU clock speeds.
Woodside says Motorola made different choices against its competitors, siding with a dual-core Snapdragon S4 Pro instead of a quad-core Snapdragon 600 or 800. They also picked 720p over a 1080p display, with Woodside saying only a hawk eye can tell the difference in normal viewing.
The Moto X has been viewed as a mid-range phone on the specs, but Woodside disagrees, saying it a premium device for a premium price and Motorola have invested heavily in other areas, like natural voice recognition and other software features.
Motorola has made a clever suite of apps, including Touchless Control, Active Display and Quick Capture. Unlike Samsung’s app suite, these actually make sense and work incredibly well, offering the user new ways to access the phones features.
We do believe the Moto X is worth the $199 price tag and it would have been stupid for Motorola to market this below. If they had set it to $99, it may have got a good response, but it may have also been thrown away as another mid-range phone with some cool ideas but not a great amount of going for it.
Motorola also contributes assembling the phone in the US as a lengthy and pricey process, unlike Chinese workers who will work for $1, the Motorola employees at Fort Worth, Texas, have average US salaries.