HTC’s teaser from last week, partially revealed the arrival of Robert Downey Jr into the ring to promote HTC products. This new ad however shows him in full force in what appears to be one of the many commercials to come. With this, HTC has also formally announced the ‘Change’ brand platform.
In its statement, the Taiwanese manufacturer said – “The Change brand platform is a long-term strategy that celebrates HTC’s disruptive impact on the mobile industry over its 17-year history. Ushering in an innovative new approach that will transform the industry, the campaign will reach consumers through a broad spectrum of traditional and digital media outlets“.
To speak more of the video itself, we can see Robert Downey Jr entering an HTC boardroom meeting while holding an envelope and eventually uttering the words “Humongous Tinfoil Catamaran“. Last week we saw the “Here’s to Change” slogan being read out which merged to form HTC, so we can get a sense of where things are headed with future HTC commercials. Downey was signed as part of a 2 year $12 million dollar deal to advertise HTC and its upcoming products.