The 2013 Nexus 7 has been a massive success so far, thanks largely due to its retail availability in the U.S. But according to a new report by Digitimes, Taiwanese supply chain sources have claimed that the tablet could only sell over 3.5 million units by the end of 2013. This isn’t considered a large amount, not by the standards set by the predecessor at least. Digitimes claims that the reason behind lowered expectations is mainly due to the tablet’s absence in China, which is a major market for Android devices. Apparently, the Chinese government is not in good terms with Google after the search engine giant decided to pull off its servers from the country in 2010.
But besides this, 3.5 million isn’t a bad figure for a 5 month period, considering that Android tablets were nowhere close to this figure two years ago. However, the arrival of newer Android tablets won’t make things easier on the new Nexus 7 either. Amazon is expected to announce a refresh to the Kindle Fire lineup sometime soon, which could also dent Google’s expectations. Perhaps Google and ASUS should launch the tablet in more countries as soon as possible to avoid the deficit in sales.