Samsung and Jay-Z recently struck a $20m deal to let Samsung smartphone owners be the first to get songs from Jay-Z’s upcoming album, Magna Carta Holy Grail. But that contract has now been rendered useless thanks to a leak of the entire album on the internet. Users can freely download the song illegally and there’s very little Samsung can do to stop it.
The idea behind the deal was to reward loyal Samsung customers with some exclusive tunes before the rest of the world gets it. This was possible with an app only downloadable by Samsung smartphones (Galaxy S III, Galaxy S4 and the Galaxy Note II), which would give instant access to all the tracks from the album. The album is set for an official worldwide release on the 9th of July.
Not sure what this means for the exclusivity bit, but the damage has already been done. Several people have already managed to access the album unofficially and would obviously post it all over the internet to help fellow pirates. This sort of a thing is fairly common before a heavily hyped album release, so we hope stringent measures are taken to avoid such instances from reoccurring.
Source: The Verge