It turns out that consumers will not have that much freedom over the Moto X smartphone, after all. Yesterday, Motorola’s first ad for the upcoming smartphone hinted that the device will permit users to design their very own device. This fuelled some previous rumors that the Google-owned company would let consumers pick out some features of the device, such as its color, preloaded apps, ringtones and wallpaper, and even internal hardware like storage capacity and RAM capacity. Thus, when the smartphone arrives, it will be a fully-customized handset. As Androidandme points out, the process would be similar to how companies like Dell let consumers to select the components of a computer according to one’s needs. It would be recalled that a few days back, a concept phone called the Sony XTRUD operated on the same idea of enabling users to customize the hardware and software of their smartphone.
Today, however, rumors suggest that what Motorola meant was letting users select from various color options, add engravings, and personalizing the homescreen before one even gets the handset from the company. There will purportedly be 16 color choices for the rear plate. Four of these, including blue, pink, purple, and green, have been allegedly pictured and leaked online. Meanwhile, it appears that the front plate will be black, like what a previously-leaked image showed. The customized Moto X will be available only if one orders directly from Motorola. The company would then assemble the handset in its Fort Worth, Texas assembly plant, and would be delivered to one’s address. Otherwise, consumers would be able to purchase the standard version of the device from wireless carriers.
These customization details could mean that there could be some truth to the previously-leaked specifications of the device. Last month, @evleaks, the famous source of information unreleased devices, mentioned that the Motorola Moto X phone will come with mid-range specifications. These include a 720p display, Android 4.2.2 Jelly Bean, a 1.7GHz dual-core MSM8960 Pro processor, a 10 MP rear-facing camera, a 2 MP front camera, 16GB of storage, and 2GB of RAM. The leak did not state any additional option for the RAM and storage capacity, which would have been available if Motorola was planning to allow consumers to decide on their smartphone’s internal hardware. It was also revealed today that the Moto X will sport Dual LTE Multiple-Input and Multiple-Output (MIMO) antennas, which means that the smartphone could boast of ultra-fast data speeds.
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