The iPhone 5 was launched in September,2012 and became very popular amongst a large number of iPhone users. The Smartphone industry yet again experienced a major breakthrough with the launch of the iPhone 5. Well, it might have disappointed some people who were expecting much more changes other than the size of the phone, but one thing that T-mobile has confirmed is that they sold a handsome number of iPhone 5’s during the first month after its launch.
T-Mobile discloses its earnings for the quarter
T mobile have disclosed officially, their earnings of the first quarter. The iPhone 5 by T-mobile was launched on April 12th and since then the company claims that only in the first month, 500,000 iPhones were sold. Well, this is a huge number. However, it is not as big as 4.8 million.
Yes, AT&T sold about 4.8 million iPhones in their first quarter. However, we must make the comparison fair and inform you that this figure consists of all the iPhones (4, 4S and 5’s). The main reason for such a large figure was that AT&T gave away the iPhone 4 for free and the iPhone 4S for just $99. So the sales of iPhones were bound to be high.
So to make the comparison fair, we must also take into account the total number of iPhones (all the versions) sold by T-mobile. This data is unfortunately, not available until now.
It is also said that there were about 579,000 new customers of which 3000 were branded T-mobile customers while the rest consisted of MNVO and non branded users of the carrier network. The brand churn rate was recorded to be 1.9 percent.
This figure is extremely low if we compare the quarterly income of T-mobile during the last 5 years. This quarter recorded a loss of 199,000 branded customers.The numbers not indicating ‘exceptional’ performance.
It is sad to know that the company did not do very well in the first quarter despite selling so many iPhones. Last year, it made $200 million whereas this year in the first quarter they only made $107 million.