Acer is known for its capability to produce good PCs and laptops at a price that is more affordable than any other alternatives. So far, this has been their recipe for success over the years.
According to Acer general manager, Liusi Tai, in his recent interview, he considers the Acer smartphone as a very small computer. Thus, he said that they are keeping a strict policy on the Acer smartphone price like what they are doing with their computer products. They are using all the data they have in relation to their customer experience to arrive at a good and very affordable pricing that would ensure the satisfaction of their buyers too.
He admitted that they are not yet established and they are still building up their reputation in the realm of mobile phones. Right now are targeting the low and middle-end ranges of a limited market in some parts of Europe and Asia. But he is looking to capture the higher end of the market as well with the introduction of its new Acer Iconia B1-A71 Tablet PC.
New Acer Smartphone
As mentioned, aside from computers, the brand is also focusing more on its smartphones to expand its market. Among its upcoming products is the Liquid E2 which sports a 1.2 GHz quad-core processor, 1GB RAM. Then, it has a 4 GB internal storage capacity, which can be expanded using a MicroSD card. The OS of the smartphone will be the Android Jelly Bean.
The handset was specially made for people who love sharing multimedia contents. It has a camera with 8 megapixels as well. In addition, it has a dual SIM and it offers data transfer of up to 42mbps.
However, the release of the phone in the market will only be limited to some parts of Europe. No announcement has been made yet of its arrival in the U.S. and other parts of the globe. The price for the new unit is around 229 Euros or just around 300 USD.