Samsung to launch their experience store with Best Buy


A few weeks back we had reported that Samsung was planning to launch their own experience shops in US. These shops would be similar to the Apple stores found in the country which provided simple iOS experience to any customer who visited the shop. Apple stores are famous all around the world and Samsung was aiming to build a similar kind of dedicated store which would provide its customers with a pure galaxy experience.

samsung store


These rumors were on the net for quite a while and now with the official announcement by the South Korean company, we can confirm these reports.

Samsung has finally teamed up with best buy retail chain to launch Samsung experience shops. Now, this would be a little different than the dedicate stores of other companies like Microsoft, Apple which are directly run by these companies but with the experience and the market reach of the best buy stores, Samsung is pretty confident that these stores will be a hit among customers.

But what will you get in the Samsung experience store?

These specialized stores will have a number of galaxy devices from the company along with their digital camera, smart TV lineup. So the customer who is looking for any kind of product from the South Korean company will get them at these specialized stores. They will also be most likely the first ones to get any new handsets from the company. Where the stores are large enouugh, Samsung employees will demonstrate various functions of their device along with its smart connect feature which connects all the devices in the area.

An excerpt from the announcement is given below:

“We look forward to showcasing Samsung products in the Samsung Experience Shop in all Best Buy and Best Buy Mobile locations. This is part of our Renew Blue transformation strategy – working closely with vendor partners to innovate and drive value, while also updating our stores to focus on growing and profitable categories,” said Shawn Score, head of U.S. Retail for Best Buy. “Our promise to our customers is simple: we’re committed to providing the best value, service and selection. Our partnership with Samsung on the Samsung Experience Shop is another way we’re delivering on that promise.”

These specialized stores will be managed by special consultants trained by the company along with certain best buy blue shirt associates who will help customers with problems as well as demonstrations. Basically these employees will be responsible for helping out the customer purchase a Samsung gadget of their choice, help them understand their device and finally support them throughout the life span of the device.

The company aims to launch 1400 such stores and already many of them are constructed with 900 of them launching this month. The other stores will be up by early summer. Also if you longing for the pure galaxy experience from Samsung, have a look at the Samsung experience store corner on the best buy website.

via Engadget