Microsoft may be coming up with their own tablet to compete with the likes of the iPad mini, Nexus 7 and Kindle Fire HD. The company is reportedly coming up with their own 7 inch tablet under the Surface branding which will go into mass production later in the year.
According to a source familiar with the company’s plans the production of a 7 inch tablet wasn’t even part of the company’s strategy last year. Company executives however realized that they have to come up with something to respond to the growing popularity of smaller tablets such as Google’s Nexus 7 and Apple’s iPad Mini.
The first sign some people noticed that Microsoft may be releasing a smaller sized tablet was when they reduced the resolutions for Windows 8 devices from 1,366 by 768 to 1,024 by 768 at a depth of 32 bits. This resolution is what most 7 inch devices are using.
Microsoft’s entry into the 7 inch tablet market comes at a time when their desktop and laptop market is declining rapidly. A recent data released by the IDC shows that PC sales worldwide have dropped by double digits in the first quarter of this year.
If the company wants to protect its OS business then releasing a smaller tablet makes perfect sense. IDC revealed that for the fourth quarter of last year half of all the tablets sold had displays lower than 8 inches. This trend will more than likely continue for some time and Microsoft aims to capitalize on this.
The debut of the company’s latest Windows 8 operating system hasn’t done much to revive sales of desktops or laptops. The OS which is designed to work on tablets and computers isn’t that popular owing to its new user interface that confuses most people.
Microsoft hasn’t made any official announcement yet on their plans for their upcoming tablet.