HTC is aiming to bring their HTC One closer to consumers by giving them an up close and personal experience of its features. The company has kicked off its HTC One Live Experience Tour today which will appear in 11 major markets all across the United States. This tour will offer three distinct experiences namely the HTC BoomSound Lounge, HTC One Showrooms and HTC One Cinema Experiences.
According to Erin McGee, vice president, marketing, North America, HTC Corporation “We’re establishing the U.S. brand identity for the new HTC One as an innovative, stunning product with a full-metal design and a clear difference in experiences from any previous, or recently announced smartphone, The new HTC One has already won numerous prestigious awards and accolades, but consumers have yet to see it for themselves. We are changing that, starting today, by delivering unique and highly relevant experiences on city streets, in suburban malls, and at hundreds of movie theaters that brings the product to life through an authentic connection with the consumer.”
The HTC BoomSound Lounge kicks off today in six major locations which includes Columbus Circle in New York, Embarcadero Plaza in San Francisco, Hollywood and Highland in Los Angeles, Wrigleyville in Chicago, Franklin Square in Philadelphia, and Perimeter Mall in Atlanta. This event highlights the flagship model’s front facing speakers. There’s also going to be performances from three groups in three different locations. The performances include Pharrell in New York, Grouplove in Chicago and Manchester Orchestra in Los Angeles.
The HTC One Showrooms starts this coming April 11 and will be held in popular malls in Atlanta, Chicago, Dallas, Houston, Los Angeles, New York, San Francisco, and the Washington, D.C. area. Consumers will get acquainted with the new features of the device such as HTC Blinkfeed, HTC Zoe, and HTC Sense TV.
The HTC One Cinema Experiences will be set up in the lobbies of major theaters across the country. Live demonstrations of the product will be held during this event as well as showing of the latest commercials.