AT&T subscribers will get a chance to get some of the latest smartphones at reduced prices starting May 1. This is great news for individuals looking forward to getting the Samsung Galaxy S4 or even the HTC One but don’t have the budget yet to shell out the $200 price of the device.
AT&T has announced that consumers will be able to trade in their current smartphones with the company and receive at least $100 off the purchase of their desired new smartphone. The new smartphones usually cost $199.99 and comes with a two year contract. The trade-in will drop the prices of the desired device to only $99.99.
This promo applies to any smartphone that AT&T sells. If a consumer chooses a smartphone that’s priced at $99.99 or less then they get it for free. To avail of this promo a subscriber just needs to go to any of AT&T’s retail stores or participating outlets and bring with them their functioning smartphone that is no more than 3 years old. Subscribers will get $100 on the spot which they can immediately use in the purchase of a new device. If the trade in value is determined to be greater than $100 then the subscriber will get the higher amount.
According to Eric Goldfeld, AVP- marketing management, AT&T, “This offer is a great opportunity for AT&T customers to get their hands on the newest smartphones in our portfolio at an outstanding price. With graduation and Mother’s Day coming up, people can take advantage of this promotion to surprise someone – or even treat themselves – to one of our hottest smartphones. The best part is that you’ll receive credit for your old phone instantly on-the-spot in AT&T stores.”
A press release of the company states that “beyond seeing a little more green in their pocket, AT&T customers that use our trade in program are also doing their part to support the company’s sustainability initiatives. In 2012 AT&T customers recycled more that 3.1 million phones and broke the world record for cell phones recycled in a one-week period as certified by Guinness World Records.”