With an aggressive move to beat its competitors T-Mobile USA has launched a ground breaking contract-less data plans. With the announcement the US carrier becomes the first of the major competitors to announce such plans. Because as per John Legere, the CEO of T-Mobile; “If you come to T-Mobile you have signed your last contract.” Hand in hand with the announcement also came the declaration that they will be offering even the iPhone 5 without the bindings of any kind of contract. However the big time selling of iPhone 5 from T-Mobile will start from April 12, 2012.
Whilst the other major carriers are offering a service contract for two years, T-Mobile on the other hand is proposing easy installment payment plan for the “full device portfolio.” So as a part of the plan, a T-Mobile user can get their newly announced 4G LTE network enabled iPhone 5 for an initial down payment of $99, following by monthly increments of $20 for two years. But at any point of time, the customer will also be able to upgrade the phone. A comparative study shows that owning an iPhone 5 from T-Mobile will actually save the customer from sparing “more than $1,000” from the other carriers as quoted by John. The contract-less option has also simplified the no-obligation factor for any T-Mobile users as they can leave T-Mobile any time they want. Though according to Mike Sievert, the Chief Marketing Officer of the company, the customers will still need to pay the phone payments through a “fair market value credit” alternative.
Well apart from their latest move in starting 4G LTE network in Las Vegas, California, Baltimore, Kansas City, Phoenix, Washington D.C, Houston, and San Jose; T-Mobile also has further plans to bring the Samsung Galaxy S IV, BlackBerry Z10, and HTC One in and around May 2013.