We all know YouTube. We all go to YouTube to watch videos of some kind every day. These videos maybe something funny which you saw shared on Facebook, or some produce review, or a how to guide about something that you are working on. While YouTube can waste your time on funny cat videos for hours together, YouTube can also be a very personal tutor on almost any topic in the world. YouTube has evolved from an online fun consumer product to a major mass communication medium. And rightfully so, the platform is powerful in ways one can’t imagine.
Now, the company has announced that it has reached the one billion active monthly user mark, which is a huge achievement. And this number is something which even TV networks cannot achieve. And this also means that the advertising on YouTube will see a rise now that advertisers know that users are spending time on the network. And making of advertising, I know people who upload their own videos on YouTube, get some really good number of views, get Google AdSense, and make a living from it.
Thanks to YouTube for providing different apps for reaching YouTube on almost any device connected to the internet. This is like a personal TV. And what does YouTube say about this?
In the last eight years you’ve come to YouTube to watch, share and fall in love with videos from all over the world. Tens of thousands of partners have created channels that have found and built businesses for passionate, engaged audiences. Advertisers have taken notice: all of the Ad Age Top 100 brands are now running campaigns on YouTube. And today, we’re announcing a new milestone: YouTube now has more than a billion unique users every single month.
If you do not understand how much one billion active monthly users means, this is what it feels like:
What does a billion people tuning into YouTube look like?
- Nearly one out of every two people on the Internet visits YouTube.
- Our monthly viewership is the equivalent of roughly ten Super Bowl audiences.
- If YouTube were a country, we’d be the third largest in the world after China and India.
- PSY and Madonna would have to repeat their Madison Square Garden performance in front of a packed house 200,000 more times. That’s a lot of Gangnam Style!
Source: Tech Crunch