Smogfarm Could Profile You Easily Through Social Networking Sites

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A startup company called Smogfarm might pave the way for the creation of a profiling tool in the future, which will enable prospective employers to possibly find out about a person’s work habits, emotional instabilities and even past failures.

The company aims to analyze the “mood” of netizens around the world and use this information to analyze and derive necessary quantitative catalogs of crowd psychology. Its latest business model is the beta KredStreet. Called “The Social Stock Trader Rankings,” this tool can perform sentiment analysis of how bullish or bearish the outlook of the stock market is for traders. They can derive such data from analyzing information found on StockTwits. The tool can also compare past sentiments to reality, which leads them to create a ranking of traders based on their accuracy.

Jon Evans, a writer for Techcrunch, referred to this tool in concluding that a software can be produced in the future to profile people based on what they post on Facebook and other social networking sites. This means that employers can tap into these resources and learn more about their employees than what they say on their resumes.

A few years ago, there were findings that a simple change in your browser settings might make you more visible to online hackers than you would have wanted. Who knows if a profiling tool doesn’t actually exist? All this society needs is one ethically-challenged startup company that will stand behind the benefits of a profiling software and our identities are just about open to anyone.

The statuses, photos, videos you post today, as well as the pages you like and the games you play, might bite you from behind in the future. They may seem innocent now when post individually. But once this data is collected, it may form a profile about you, your work ethics and your emotional stability.

How accurate that profiling remains to be seen, but if companies like Smogfarm can create sentiment analysis of traders regarding the stock market, then it can also crunch up numbers pertaining to your hobbies, interests and your ability to work with others. Of course, you can just put your Facebook profiles into an ultra-private mode, but that doesn’t mean anything in the grand scheme of things. Employers can still tap into your profiles through your co-workers, friends and even distant relatives.

The Internet is an interconnected web of people, of identities. There is nothing one cannot find out about anyone on the Internet. Even a simple subscription for an online magazine can say something about you and your attitude and behavior.

Zuckerberg’s Law pertains to the increase of information shared by Internet users every year. But can we really think of people as that ignorant? Once a profiling tool crop up, I am sure every Facebook and Twitter member will either be more careful about what they post or they will delete their profiles. Also, there’s a big possibility that companies like Smogfarm will not gain success in the actual market because they might turn people into paranoid beings who would no longer like to interact via the Internet.

Sources: TechCrunch and Smogfarm

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