When Apple released its first iPhone back in 2007 it changed the way we interact with our phones and this was a start of a new era in smartphone world. Nokia and Blackberry were the smartphone kings by that time but iPhone gave them a tough time forcing them to change their strategies. Nokia discontinued its Symbian OS while BlackBerry took a big step forward and came up with a newly designed OS now known as BlackBerry 10. January 30, 2013 was a big day for Blackberry, with release of BlackBerry 10 it was a new start after a long struggle for the Canadian company.
BlackBerry 10 is heavily based on gestures and its virtual keyboard is getting some nice reviews from the users. This was a do or die situation for Blackberry and with the release of BlackBerry 10, the Canadian company was hoping for a good start. Recent reports have indicated that BlackBerry is getting a good response and recently unnamed BlackBerry partner has ordered 1 million BlackBerry 10 phones which is surely a huge number. Z10 was the first Blackberry device to run OS10 and no doubt it is a very capable phone. It may not compete with the top dogs in the smart phone market like newly announced Galaxy SIV but still this is a good beginning from BlackBerry.
Every smartphone OS is always recognized by the quantity and the quality of the apps available. We have already seen the downfall of Symbian, Bada and Meego OS just because of the lack of quality apps.
According to a survey, an average smartphone user downloads about 30-40 apps; iPhone users toped the survey with 40 apps downloaded per phone while BlackBerry users download only 14 apps per device.Now a new report has revealed that BlackBerry 10 only offers 34% of the most popular iOS, Android apps while Windows phone 8 offers 63% of the most popular iOS and Android apps. This clearly shows that BlackBerry 10 has some serious apps problem which is not good for the company. Today apps play a major role in the development of any smartphone OS and an iOS user or an Android user will never opt for Blackberry if popular apps do not make their appearance on the new OS10.
Windows Phone 8 is comparatively a new OS but with 63% it clearly has an edge over OS10. BlackBerry is working hard to catch up with the Play Store and iTunes store and according to BlackBerry spokesperson; we will see most of the popular apps like whatsapp coming to OS10 in March. At the time of its release, BlackBerry 10 had 70,000 third party apps, but the question remains the same; will a smartphone user prefer quantity of the apps over the quality?? I think No!!!