Now that the BlackBerry Z10 has been released into the market a lot of people are expecting BlackBerry to come up with another model running on BlackBerry 10 that will cater to the budget conscious consumer. The company however said that they won’t be discontinuing BB7 anytime soon which means that the budget models might be relegated to the old operating system while the higher end models will sport the new operating system.
BlackBerry European Managing Director Stephen Bates was quoted as saying “We’ve brought out these high-end devices as a as a statement of intent – to demonstrate vividly the new BlackBerry. Our intention is to evolve that portfolio to enter the mid-tier. But we don’t see us getting to the entry level tier for some time; certainly not this year. Based on the great sales we’ve had over Christmas in the UK there is a demand for the entry level BlackBerry and we don’t want to give that up so we’re going to continue with Curve and the entry level as we bring BlackBerry 10 down through the mid-tier and eventually into the entry level.”
The company will follow a two tier approach this year with the BB10 aimed at high end devices while BB7 aimed at enterprise and the prepaid market.
According to Rob Orr, BlackBerry UK and Ireland Managing Director, “In enterprise the BB7 portfolio is the workhorse device; government, financial institutions… these guys are continuing to purchase BB7. And in the prepaid space we had a very successful run for Christmas. It was important for us to show that we’re not giving up on BB7. We launched BBM voice and it connects into the BB10 world where we’ve added video and screen sharing.”
If you are expecting to own a device from the company this year running on the latest OS then you have to shell out a considerable amount since no low end model is making its way to the market this 2013.