HP poised to enter the tablet market soon

HP is all set to enter the tablet market, according to a ReadWrite report.

It’s a big win for Google as it gains another powerful partner to support its adroit Android OS. And it’s nothing less than a salvation move for Hewlett-Packard- a company who has been struggling to maintain its hold in the post-PC era.HP-TouchPad-hands-on-demo-19-slashgear-21-580x4071-540x378


HP has been planning to enter the tablet since Thanksgiving, and the tablet has been in work since long. Report says that HP’s tablet would be powered by NVIDIA’s Tegra 4 chip, and, that, it would be announced soon. HP’s tablet would be the first device to empower NVIDIA’s latest mobile chip that was announced at CES in January.

Apparently, an Nvidia Tegra 4-based Android tablet would, irrefutably, be one of the fastest devices in the tablet industry. It uses ARM’s new Cortex-A15 design that is designed to provide rapid processing on lower power consumption. Hence, HP’s new tablet won’t be a boring, run-of-the-mill contrivance. It would be a sophisticated ‘high-end’ tablet.

HP would launch the tablet this year, and would follow it up with an Android-powered smartphone. However, according to Meg Whitman, the mobile device won’t be launched this year as the company is overtly focused in developing the tablet.

HP’s move to enter the tablet world comes two years after its WebOS debacle. There were also indications that HP would bring out a Windows-powered tablet, but there are reports now that the project has been cancelled.

Why Tablet?

HP is not estranged to Google, either. Recently, it collaborated with Google to develop its own Chromebook. HP is clearly looking to strengthen its hold in the mobile computing industry, and looking to catch up with companies like Apple, Samsung, HTC, Motorola, and others, who have sprinted ahead.

HP still leads the PC market, provided you do not consider tablets as PCs. But, if you count them in, Apple sprints well ahead of HP by selling more than 27 million units in the Q4, 2012. HP managed to grab the second spot, but the difference was huge. It shipped a little over 15 million units in Q4, 2012.

HP’s stance to empower Android might look as desperate, but, factually speaking, it’s a paradigm shift. HP realizes the eminence of mobile computing industry in the near future, and, that, the demand for PCs would decline consistently in the coming years.

Why Android?

The question should rather be- Why not? Android has been revolutionizing the tablet market, and with HP looking to sprint ahead of Apple in sales, who can be a better wingman? Even though Windows is still a great platform considering most enterprises run on Windows platform, the popularity of Android is overwhelming.

Windows worked out well for HP, because Windows was, and is, hugely popular in the computing platform. But in mobile computing arena, there’s only one leader- Android. So, if HP wants to formulate any strategies to gain a substantial amount of market in tablet world, it has to support Android. There’s no viable alternative.

What would be interesting is what kind of services and software suites HP would provide in its tablet to make it unique from the competition.


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