How worthy is the $10K Android smartphone from Luxury Brand Vertu

Luxury Brand Vertu, the company that has been known for developing luxury smartphones, has launched Ti, a new contemporary Android smartphone at an extravagant price-tag of $9,600.

Vertu was previously a part of Nokia, and its smartphones came with the Symbian OS. However, Vertu was sold to a private equity group EQT VI for €200m in 2012. Vertu Ti is apparently the first device after it went on sale.

Hutch Hutchinson, the head of concept and design, said that the company has grown between 30 to 100 percent in the last few years, and there are around 300,000 proud Vertu owners. The company is looking to expand it’s user-base by launching this sturdy-cum-sumptuous smartphone.


So, what exactly do you get for $9600?

Strength, resilience, and more of it.

The Vertu Ti empowers a Dual-core 1.7 GHz processor, an 8-megapixel rear camera capable of 1080p video capture, a 3.7 inch sapphire crystal screen, and a grade 5 Titanium casing.

To get into specifics, the 3.7 inch sapphire crystal screen uses leather accents, and is carefully crafted to give a more sumptuous, strong, and elegant look. The crystal screen is obviously scratch-less, and supposedly, up to four times stronger than contemporary smartphones.

According to a report, Vertu TI’s titanium case is approximately five times stronger than contemporary smartphones, and deforms less than 1mm when a 500NM force is applied (We wonder, though, who in everyday life, would be crushing down their smartphone with such mammoth power).

Ironically, $9600 is not enough to buy you the latest version of Android. Vertu is launching Ti with Android 4.0 software, the variant that was released in 2011 (The latest being 4.2). However, Vertu says that it has developed its own “uniquely tailored” user interface that would make up for the compromise.

When Chief Executive Perry Oosting was asked by BBC, as to why they chose Android, he said, “You need to be part of an ecosystem” (But, amusingly, not the part of the economy range.)

The handmade Vertu Ti is not the most expensive phone in the Vertu inventory. There’s an even expensive rose gold-trimmed model that is inordinately priced at $19,900.

Like most Vertu smartphones, this one, too, just looks good in the photos. Even if the ostentatious price-tag was justifiable, we doubt how many of us would actually be able to afford it.  And even if we can afford it, how many of us would be actually willing to buy a smartphone just for its grandiose. Agreed that good things in life are expensive, but not everything expensive  is necessarily good (or worth it!).

There’s only one good reason to buy this phone- and that’s probably- buying the freedom to throw your smartphone callously at someone you hate, and still not worry about your phone getting bricked, for it actually is a ‘brick’.

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