Future of the Tablet Industry, What Should We Expect


The tablet industry is currently crowded with all sorts of tablets, but one can’t imagine the industry without the Apple iPads. Sure, there hasn’t been anything new in terms of software, and that’s basically a lot to do with Apple itself and not the hardware inside the iPads. However, other manufacturers like ASUS, Samsung have excelled in the field of tablets, evolving with each product. Tablets like the Nexus 7 and Nexus 10 are currently the most desired Android tablets out there and with good reason. Not only have Android OEMs improved the hardware, but they’ve been given tremendous support by Google which has come a long way since the days of Android Gingerbread. Today Android tablets run as smoothly as it would on a smartphone and that’s all thanks to the optimization by Google. Although it took a while for Google to realize that, we are finally seeing Android as a more than capable operating system for tablets. The global appeal for Android has been its versatility and the liberty that it gives the manufacturers.

The Openness

This is an area where other tablet makers like BlackBerry and HP failed. The BlackBerry PlayBook has gotten a little better post the PlayBook 2.1 update, but it’s still far from perfect. The same applies for the HP TouchPad which showed potential, but HP ruined it by pricing it too high initially. Even with bells and whistles like wireless charging with the HP Touchstone dock, the tablet didn’t pick up pace at all. So it would be pretty wise to say that the market is currently being dominated by Google and Apple, at least in terms of tablets. Sure, there’s Amazon and Nook with tablets like the Kindle Fire HD and the Nook HD respectively, but these don’t exactly come with the software support that an iPad or a Nexus tablet would give you.

We sincerely hope though that one day we would see a new tablet OS emerge from the ground up and provide steady competition to Android and iOS, but sadly that day isn’t nigh. So coming back to the main point, what will tablets be like in the current year or the following years? Well to answer that in simple, there will be more growth and more demand from the users. People will not be satisfied with just one tablet and we could see a trend of owning multiple tablets emerge in the market. Inevitably, there will be neck to neck competition between tablets, and this is where marketing will come in handy. As of now, if you want to be connected on the go with all the services and share content on the fly, you can’t do better than an Android tablet. However, if your priority is having tons of exclusive apps and some moderate social networking, the iPad should be the immediate choice. The “I have more apps than you” claim from Apple isn’t going to last long though. Android developers are pretty pumped up and it wouldn’t be long when we see Android tablet apps come on par with iPad apps.

Apple’s Woes

Apple’s problem has been that there’s hardly any change. The change we speak of is something like an Android 3.0 to an Android 4.0. There was massive difference in usability and things just fell into place for Google with that shift. And currently with Jelly Bean, the folks at Mountain View couldn’t have asked for more. What’s ideal for companies like Samsung and ASUS is that it gets all the support it wants from Google. But with Apple, it’s the sole manufacturer and developer of the OS. The only major achievement Apple has had to brag of is the Retina Display iPad which featured a display with a better pixel density. This meant that the developers had to work their way around a new resolution, which they eventually did. While this offered a pleasing result for the end user, it took the developers some time to work around what we now know as “Retina” apps.

Not Enough Tablet Specific Apps On Android

The problem for Android however is the lack of apps and a specific set of rules to adhere with. iOS app developers are only given a specific set of display resolutions to work with, which is why apps work so seamlessly with every iPad, including the iPad Mini. So we hope Google puts in some restriction where manufacturers will have a few display resolutions to work with. This will make it very easy on the developers and there would be no lack of support when it comes to apps. The basic idea is that companies learn from their competitors and make changes accordingly. Just to make it clear, we’re not on board with copying or theft of intellectual property of a company.

So in 2013, we have the Nexus 7 successor to look forward to along with the Nexus 10 successor as well. Also expected is the iPad Mini successor and the all new full sized iPad. It will be interesting to see how these tablets pan out as there’s been enough talk about a Retina iPad Mini as well as a much improved Nexus tablet. In the midst of all this, there are going to be tons of Windows RT and Windows 8 Pro running tablets/notebooks, including the Surface Pro which launched a couple of weeks ago. At the end of the day, it’s the price that proves to be the major factor for many of us out there. And that’s the reason the Nexus 7 and the Amazon Kindle Fire were so successful,. Let’s hope OEMs follows the trend with their 2013 offerings as well and Apple should probably take a leaf or two out of their books. Do you own either of these tablets, make sure you sound off in the comments box below.