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Facebook to work more on news discovery

Articles Related To on Facebook

Facebook is working on a few new strategies to keep people from going away from Facebook. Recently, the world’s biggest social networking site showed concerns about the users leaving the site for other web sites, for the first time. The company is worried that the teens are no more interested in Facebook, because they are no longer interested in the content found on the site. Hence, to set it all right, Facebook needs to find out ways to deliver good content to the users.

Welcome “Articles Related To…” This is a new news feed that the social networking is working on which will deliver the most popular news on Facebook, to your timeline. The service will scan the complete Facebook database to get the most shared stories on Facebook that relate to your interests and then put it in your feed for you to read.

And when you click on the news link, guess what happens. Usually, you will be taken to another website where the news article is actually published, the source of the news article. But Facebook is trying to build a service which will not redirect users to another website to read news, but put the news on Facebook so that users will not have to leave Facebook. This way, Facebook gets more time on site count, and will be able to make some money in the form of fees from publishers for putting their news on Facebook.

This service is targeting services such as Flipboard, Pulse, and others. The one major advantage of this service which could leave other news services such as Flipboard, for instance, is that “Articles Related To…” knows a lot about you and billions of other people online and can deliver a highly relevant news article to every user. So this has the potential to replace the traditional newspaper for many people.

Facebook is working on bringing the “Articles Related To…” service to its mobile apps as well, trying to get as much time on the site from users as it can.

Source: Tech Crunch

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