10 things to love about HTC One – Part 1


1. Screen
The latest flagship device from HTC comes with the 4.7-inch Super LCD 3 screen with full HD resolution of 1920×1080 pixels. Doing the math, the display has got a pixel density figure of a whopping 468 pixels, which makes it perhaps the best display in the segment. The screen on the HTC One is so far the best one according to me and that’s one of the strongest points that will help the device sell better.

2. Processing Power
HTC one is powered by a Qualcomm Snapdragon 600 processor unit that works in conjunction with the Adreno 320 GPU. The processor is clocked at 1.7 GHz and is a quad-core processor, and it has crushed benchmarks. According to the reports, the Snapdragon 600 would perform 40 percent better its predecessor, Snapdragon S4 Pro. We still don’t know how many apps are optimized enough to make the processor noticeably faster than the competition in real life usage, but it does have the power.

3. BoomSound
Apart from the screen, what makes HTC One stand out of the crowd is the dual front stereo speakers. We have so many smartphones currently available in the market with puny speakers, but the speakers on the HTC flagship are pretty loud and clear at the same time. It’s an HTC product, and since HTC has got stakes in Beats audio, the smartphone gets the Beats audio branding as well. The placement of speakers on the face of the smartphone ensures that sound does not get muffled when the phone is resting on a surface.

4. Camera
HTC devices are always known to have a hump at the rear for the camera unit, which is also prone to scratches. With the latest HTC One, the designers of the phone have solved the problem and the camera unit is safe from getting damaged.

5. Ultrapixels
All the smartphone manufacturers are participating in the megapixel race, whereas it is a well established fact that higher megapixels doesn’t lead to better quality. HTC believes Megapixel business is a thing from the past and has moved on to Ultrapixels now.

“The pain point we really wanted to focus on is: Do we really want to be honest with consumers and give them the best possible photography experience, or do we do what the entire market has been doing for years on end,” Chris Park, a product marketing manager at HTC, told Mashable. “UltraPixel refers to the fact that pixel size is more important than total number of pixels.”

According to the company, the output image will be a mere 4-megapixel picture, but it will be much better when compared to competition’s camera with higher megapixels. The pixels on the HTC One are of 2.0 microns, which means each pixel gets 300% more light than the 8 megapixel normal camera units, and as a result the final image will be of better quality and photo will be captured with more precision.

Continued over here.

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HTC had a touch year, 2012, and the toughness in the sales and revenue generation is coming along with the calendar to this year as well. The projections for the first quarter of 2013 already show a very steep fall in revenue for the Taiwanese company. The company announced that the first quarter profits can come down by up to 17% compared to the last quarter. Even with the seasonal market, this is a huge loss. The reason for this shift is that the market share of the company in the two main platforms, Android and Windows Phone, is now being consumed by other players. The Android ecosystem is being dominated by Samsung’s Galaxy range of smart phones, and the Windows Phone market is taken over by Nokia’s Lumia portfolio. Even though HTC has high end alternatives to these smart phones, the HTC One series of Android smart phones, and the HTC Titan and 8X series of Windows Phone smart phones, the public is walking towards Samsung and Nokia for the respective platforms. The HTC 8X range of Windows Phone smart phones is very identical to the Nokia Lumia 920 in various aspects, and the Taiwanese manufacturer is expected to come out with an identical range of Android smart phones in the month of February. But even this is not expected to bring back HTC to the profit range it once had. “Profits are down. Q1 is already missing market expectations. Gross margins are looking to be down 2% from 23% in Q4 2012,” says Forbes. Forbes also says, “HTC’s answer is not to move to cheaper smartphones to increase unit sales, but to look to China as their saviour. Which sounds remarkably like the strategy of every smartphone handset manufacturer in 2013. China, where Android has over 90% of the market through a mix of mainstream handsets and Chinese Android variants such as Meizu’s MX range. Where Nokia and Samsung already have beach-heads and certified devices ready to go on sale.” So, will you be willing to buy a cheaper HTC handset if by any chance there is one? Or would be prefer to buy a cheaper handset from another manufacturer? And if almost all of the manufacturers concentrate on pleasing the Chinese market, what about the rest of the world? HTC already has offers in China in which you get a smaller Bluetooth phone which pairs with your HTC Butterfly so that you will not have to take your smart phone all the time. And this is supposed to be a China-only offer. Isn’t the rest of the world missing out on such offers?

10 things to love about HTC One – Part 2