HTC Says Licensing Agreement With Apple Will Benefit The Company Beyond 2013


You have probably been living under a rock if you haven’t heard that Apple and HTC have finally reached an agreement that has put an end to the patent wars between the two companies. A ten-year agreement was signed, which covers all current, future and pending patents. It’s been said that HTC will be paying an estimated 6-$8 to Apple per Android device shipped. Albeit this may even itself out if Apple is using some of HTC’s own patents.

While the agreement may sound pretty bad for HTC, HTC China President Ray Yam says that the agreement could actually benefit HTC in the future:

“The settlement with Apple will start to pay off next year, and the fourth quarter of this year is still going at a set pace. The biggest benefit to us is that we can put more energy into innovation, which is more important than anything else for a technology company.”

What Yam has said makes perfect sense. There is no doubt that HTC has been “limited” as to what they can do with all of the patent wars with Apple. Not to mention that HTC has also had to focus their resources in court while trying to innovate at the same time. With the fighting finally behind them, there is no doubt that HTC will be looking to make a high quality product in the future now that they aren’t wasting their money in the courts. It’s obvious that they are looking to boost their efforts with the recent leak we saw as well.

I’m sincerely hoping that HTC will be able to create their own flagship device with the amount of popularity the Samsung Galaxy S III has received. HTC’s overall market share has been dwindling mainly due to Samsung’s success. Granted, Samsung did put a lot of money into advertising, so that may prove to be an issue for HTC as well.

source: BGR


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