The evolution of technology has gotten us far ahead. One such evolution is in terms of music and how we handle it. Today with the digitalization of music, users don’t really have to walk into a store and purchase a physical disc to listen to his/her favorite album. In the current era have something known as singles which can be easily downloaded over the internet. What makes it better is that downloads are directly synced onto your mobile device in the case of the iPhones (via iTunes). iTunes is a brand which took the music industry by storm, in a sense that there was no other competing rival standing against it. But things are different today. There’s a music service from Amazon and Google with several other brands standing in line to launch their own service (including Dropbox). And now, it’s the popular Beats Audio which is all geared up to follow suit. The audio equipment brand has just made its intentions clear to launch an audio streaming service, known as Project Daisy for now. Beats Audio has appointed Ian Rogers for the project.
Rogers said in a statement – “After years of fighting and uncertainty, it’s now undeniable all the world’s music will be available on every device by just clicking play. However, the current streaming experiences aren’t good enough. They aren’t good enough for fans, who need it to be easier to find music they love. And they aren’t good enough for artists, who want to grow their audiences and make money. This is the opportunity I’ve been working toward my entire career.”
It seems like the right time to step into the music streaming arena, as almost every major cloud player seems to be interested in having a music streaming service of its own. But since Beats Audio doesn’t belong to that niche, its move will be interesting to see. Bear in mind, Beats Audio has a lot of big ticket names behind it. Its CEO, Jimmy Iovine is a music industry mogul known for signing several new talent and making them instant stars. This new service will benefit greatly from Trent Reznor too (Nine Inch Nails) as he has been appointed the Chief Creative Officer for this project. Iovine himself spoke greatly about the project and said – “What’s missing from the digital music landscape is a cultural context. We need to bring an emotional connection back to the act of music discovery. With Trent and now Ian we have the right team in place to do it.”
Beats Electronics acquired music service Mog in July last year, which gave birth to suspicion if the company had something under wraps. It has now formally confirmed the arrival of this service which should break cover in the latter part of 2013. It will be interesting to watch how Apple and other rival services react to Project Daisy now.