Two people familiar with the ongoing investigation regarding Google’s practices in handling searches said that the Internet search mammoth could go unscratched as U.S. regulators could not find any evidence of any misdoings.
Competitors have accused Google of rigging its search results in some areas like travel to give lower search results to some sites. It makes websites difficult to find in search results, affecting advertising results as well as income from ads.
According to the two sources, the Federal Trade Commission could not find any fault how Google conducted its business. The agaency’s move will also end the two-year probe of the company.
Jon Leibowitz, the current FTC chairman, said that he is pushing for a move to end the probe before the year eands. Many people expect him to resign this month, though he has not yet officially announced it.
However, Google has to change some of its practices due to the ongoing probe. An example is to end the company practice of “scraping”, or utilizing reviews from other sites to promote its own products.
It should also let customers paying for its advertising network to be able to gather data on the effectiveness of the network’s ad campaigns, the two sources confirmed.
The FTC and Google are said to be in agreement when the search giant can request for sales bans at the time when it’s filing patent infringement cases.
Google is expected to abide by the policy and strict conditions when finling infringement lawsuits if the patent involved is considered a standard essential.]
On the other of the Atlantic, the European Commission, which is also probing Google’s practices, is expected to announce its verdict next month.
Critics of Google in the United States, having heard of the disappointing rumor from the FTC, have said that they would take their evidence to the Justice Department to continue their antitrust case.