The Samsung Ativ S has managed to surprise us all with its mystery presence in Austria a couple of days ago. After Austria, it was pretty obvious that other countries would follow suit. And we are now hearing that the company is announcing the device in Canada and the UK to be available by today or tomorrow i.e. by 14th December. So that should pretty much be the first second wave of launch, with more countries including a few in Asia to follow suit. Samsung’s home turf South Korea will have a lot of following for the Ativ S. Canadian carrier TELUS will have the device in limited quantities apparently, while Bell is slated to get it on the 14th. Both the carriers have set an attractive contract pricing of $100 for the Ativ S.
Now for the unlocked prices of the Ativ S in the UK. The handset is being made available in the region via online retailers Clove, Expansys and Unlocked-Mobile. Clove has set a pricing of £442.80 ($714 approx) while Expansys has the device for slightly more at £459.99($742). The cheapest of the lot however is Unlocked-Mobile which is selling the Ativ S for £424.98($686). Say what you will, but the device is certainly not priced to compete with Samsung’s Android offerings. The prices are almost on par with the Galaxy Note II, which is Samsung’s current Android flagship, so not sure if the company has got it right with the pricing. It is hoped that the company will drop prices as Christmas comes closer and the New Year approaches. As of now, the Ativ S is certainly not going easy on the customers’ wallets. Retailers are selling the 16GB variant of the Ativ S currently with no info on a larger storage variant. But that shouldn’t be much of an issue as the device sports a microSD card slot which can take cards of up to 32GB.
We should applaud Samsung for the sense of urgency it showed with the launch of this WP8 flagship. Despite reports of delay in launch, Samsung didn’t seem to bother much and launched the device earlier than expected. Let’s hope the roll out continues and reaches other remote countries as well. The Ativ S follows closely in the footsteps of the Samsung Galaxy S III, in terms of hardware specs that is. So if there are any GS3 users planning to try out WP8, this should be the first choice. It will be interesting to see if the device will make any noise in the WP8 arena with the Lumia 920 and the HTC 8X well set in the market.