Last Tuesday, Taiwan’s biggest chips designer MediaTek Inc. has officially launched its first quad-core SoC (system on chips) called the MT6589. It is among the newest entrants in the quad-core SoC band, which the company claims to be the world’s first quad-core Cortex-A7 System-on-Chip that supports the type of hardware used in today’s high-end phones. Slated to ship by the first quarter of 2013, the new chip is cheaper to manufacture, hence, more affordable high-end smartphones and tablets are expected to surface in the market by then.
The MediaTek Company is recognized for its low-priced manufactured components specifically designed to power optical storage systems, digital TVs, networking equipment and mobile phones suitable for consumers who are in a tight budget. This is likely one factor that makes it Asia’s largest mobile-chip company that counts Sony, LG, Huawei and Samsung, among its major clients.
MediaTek’s newly-designed cost-effective processor for Android phones and tablets already targets both the budget-conscious and high-end consumers. This marks the company’s move to advance into the high-end market since the successful launch of its first smartphone chip about a year and a half ago.
Features and Specs
MediaTek’s MT6589 is a new power-efficient chip that runs with notable edge compared to its rivals, offering numbers of multimedia features.
As initially publicized, the MT6589 incorporates four Cortex-A7 processor cores plus a PowerVR SGX544 graphics that makes it muddle through 720p screens, 1080 playback and 13MP cameras.
The new processor specifically supports 3D cameras and displays with high-end camera features including a cool face enhancer, best shot, panoramic mode, smile shot, and up to 13-megapixel main camera. It also handles Dual-Sim, MiraCast, 1080p playback and recording. In addition, the MT6589 is the first smartphone processor entrenched with HSPA+/TD-SCDMA in 42Mbps, dual-SIM dual-active radio capability. All these are indispensible specs that pooled a modest performance with low power consumption and high thermal efficiency.
The new chip by MediaTek works best with a wide array of smartphones and tablet devices, with Jelly Bean or higher OS version. Its combined features that encompass an ARM CPU, PowerVR Series5XT graphics chip from Imagination Technologies and a wireless modem chip makes MediaTek distinctive from rival quad-core offerings from Nvidia, Qualcomm and others.
MediaTek has begun shipping its patented processors in the year 2011. In fact, the brand has already stepped up to be the third largest semi-conductor platform in the globe. Its extensive impact is manifested with a huge market share in China and continues to emerge in the international arcade to date. MediaTek however, has yet to strike the United States’ premium market.
MediaTek is a widely known entity that delivers innovative chip integration system for Mobile Communication solutions. The company’s current platform however appears to be within a limited scope as it does not support Long Term Evolution (LTE) – the latest standard for mobile network technology. This is one of the main reasons as to why MediaTek is not yet governing the premium market of the United States for the moment.
But considering the company’s plan of keeping their production streak up, it is but very possible for a more potent MediaTek powered smartphones to hit the US market sooner or later. As what MediaTek’s spokesperson Finbarr Moynihan has said, “Plans for LTE are in progress.” So far, the brand is leading the Asian market and is thriving till today. Its rival Qualcomm has also announced last week its plan to offer a comparable chip – the new quad-core MSM8x26, which is expected to roll out in the second half of next year.