HTC as a brand is still quite popular despite its poor run in the market, and the company understands that fairly well. And the company in order to further expand its reach to the global audience, has teamed up with UEFA to be the official smartphone partner for the coveted Champions League and the Europa League tournaments. The Taiwanese manufacturer has signed a three year deal to partner with the two UEFA governed competitions. These competitions have a viewership ranging in millions to billions all over the world and this new partnership should go a long way in the growth of HTC as a brand. We remember how Samsung stood as a sponsor for the London Olympics, and that seemed to have done wonders for its sales.
So this could possibly pave the way for some exclusive UEFA content for HTC fans. Although UEFA apps are available in the Google Play Store and the iTunes App Store, it would be rather disappointing if this partnership doesn’t bring forward some exclusive content to HTC devices. With the HTC One X+ and the 8X recently launched, the company couldn’t have hoped for a better exposure than this. The partnership will begin from January 2013 apparently. Both HTC and UEFA officials seemed pretty thrilled about this newly struck partnership.
HTC’s Peter Chou said – “Football elicits so much passion around the world and we are excited to partner with one of the leading sporting brands in the world. We’ll be working closely with UEFA to offer football experiences to all fans in addition to providing a richer overall mobile experience.”
Gianni Infantino, General Secretary of UEFA, had this to say – “I am pleased to welcome HTC to the UEFA Champions League and the UEFA Europa League family. Through this partnership UEFA and HTC will promote European club football to a worldwide audience and bring new opportunities for our fans to engage with the competitions. We value the support and commitment of HTC and anticipate their involvement with these competitions will increase the profile of their brand on a global scale”.
So expect UEFA execs to carry around a fancy new HTC device next time they’re in the news. Let’s hope something good comes out of this for HTC as the company desperately needs to boost its sales volume. The quarter results haven’t been anything to write home about and although the company would expect good sales this holiday season, it’s not going to be easy with the likes of the iPhone 5, the Galaxy S III and the Note II well established in the market. The Droid DNA on Verizon has been a moderate success and the holiday season should see more buyers for the phone.