Google Play Narrowing the Gap On iOS For Mobile Revenue, But iOS Still Brings In 4X The Money

Mobile app analytics firm, App Annie released a new report which revealed that Google’s Play software store is gaining on rival Apple’s iOS app marketplace. It has been found that Apple is able to attract and drag the more top-tier developers and quality titles. One of the top reasons being, the revenue gulf between the two stores. However a lessening of the gap between the two in this aspect is apparent and definite.

The report unveils that iOS accomplished higher revenues, which is at four times the size of those coming in from Google Play titles. But iOS revenue actually declined and condensed during the month by a slight margin of only 0.7 percent, whereas Google’s revenue actually rose substantially and considerably to 7.9 percent. Google Play experienced an up in the Revenues which is around 311 percent overall since January 2012, and downloads on Play went up to 48 percent overall. Global free downloads are still 10 percent higher on iOS. Some of the questions have come into picture about whether or not both companies might be approaching a plateau in this regard considering that Google Play’s download growth has dropped off during the last month considerably.

Some of the interesting changes in the trends was also revealed by the report .the report was with respect to which countries account for the greatest percentage of app sales and downloads. These numbers clearly differentiates who has the most influence over mobile software in terms of audience size. China accounts for 15 percent of global app downloads on iOS, while U.S. experienced a decrease and drop in the share from 30 to 26 percent of downloads during the course of 2012. In Google Play, the U.S. account for 21 percent of downloads, while South Korea, India and Japan emerged to be the next top three spots.

The U.S. has a discernible and an apparent stake when it comes to money generation. But in Google Play, Japanese revenues have ascended and increased in the past few months, and have actually overshadowed and eclipsed the U.S. in terms of how much mobile app consumers spend.

Gaming accounts for the superiority in top revenue-generators on both platforms. Zynga, the only U.S.-based appears on both the top 10 charts for both Google Play and the App Store when it comes to top publishers. EA the iOS app charts, but it’s still followed and superseded by relatively small publisher Supercell out of Finland, which has only two titles so far. Others like Applibot and Kabam are also relatively small publishers having strong positioning on the iOS charts, which clearly indicates that the upstarts can still hold their own on Apple’s marketplace. The only companies that don’t make games, and which appear on the iOS and Google Play charts respectively, Apple and NAVER (maker of smash hit Japanese messenger app Line) are still in the competition. More to this Japan and South Korea dominate the charts.

We expect and apprehend to see major changes next year with regards to Google’s positioning relative to Apple with developers. Even more, shifts in importance in terms of which world markets developers has to focus on is much awaited. Overall this has given a subtle idea and impression regarding mobile app store growth and revenues

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