As one of the big manufacturer of personal computers, Dell had been trying to compete in the smartphone business over the past few years. But recently, they had just announced that they are going to drop Android and will quit in the smartphone business after seeing that their future is uncertain competing with the ever saturated market that is estimated to be $150.3 billion in 2014, according to MarketsandMarkets.
A very tough decision was announced by Jeff Clarke at the Dell World Conference saying that “It needs a lot of investments to really be successful” and added that there’s no way they’ll be going back of the trend anytime soon. However, Clarke said that Dell will concentrate its strategy on mobile devices such as tablets and will be aligning itself on Windows Operating System particularly the Windows 8.
As Dell has struggled pushing their mobile devices, like Streak, Aero and Thunder, the transformation plan that they are now facing is like what had happened in the past. Introducing their Android based mobile devices was very hard considering the massive competition, they will perhaps experience these things when they will be revealing their new mobile devices in the future.
When asked if they will totally drop Android, Clarke said “It doesn’t mean we are not looking at Android. You should come and see what’s in our labs.” Only what’s certain is they will not be making smartphones in the near future. What do you think of Dell having this tough decision?