The iPhone 5 is Apple’s new flagship device and undoubtedly it has seen plenty of takers ever since it was launched last month. And to further boost the sales of the device, Apple this time around decided to launch the device in several countries making this the widest roll out for an iPhone, ever. Over 100 countries will see the iPhone 5 by the end of this month. However this past weekend when the device was launched in China, there weren’t lines or overnight campers outside the store. This led to suspicion that the device was not seeing a lot of buyers in China.
However, all of that seems to be false now with Apple reporting sales of over 2 million iPhones in China over the weekend. It seems like the stores didn’t have lines outside by intention, as Apple had decided on a new policy to give each pre-ordered buyer a specific time to collect the device, which as a result avoided the hassles of standing in lines. Apparently, the users would have to book the device a day in advance. Analysts predicted the iPhone 5 to not do all that well in China and expected a pretty lukewarm response. And since there were no lines seen over the launch weekend, many thought they were spot on.
A reason for the improved sales compared to last year could be due to the fact that the iPhone 5 is available on China Unicom and China Telecom, both popular carriers of the country. Previous iterations of the iPhones were only sold on China Unicom. The carrier apparently received a pre-order of 300,000 for the new iPhone, compared to 200,000 last year, which speaks volumes of the device’s sales this time around. Apple will be very convinced with how things went this time around with the iPhone launch compared to the iPhone 4S launch in January where people standing outside an Apple Store grew impatient which resulted in violence. It is commendable how Apple changed its old ways so as to accommodate for a new iPhone launch, and the sales speak for themselves. Apple sold 5 million units of the iPhone 5 during the first wave of launch (9 countries) in November, so the fact that China alone has sold 2 million over the weekend, tells us a lot about the demand for the smartphone in the country.
Apple and the carriers however, refrained from giving exact sales figures merely letting us know that 2 million units were sold. There’s no word yet on how other countries are selling the device, where the device arrived this past weekend along with China. The CEO of Apple, Tim Cook, was excited as always and had this to say – “Customer response to iPhone 5 in China has been incredible, setting a new record with the best first weekend sales ever in China. China is a very important market for us and customers there cannot wait to get their hands on Apple products.”