China is the most populous country in the world, which is a known fact to us all. Most of the people in China are tech savvy and are in sync with all the happenings in the world of tech. And now, according to a figure given out by the Chinese Ministry of Industry and Information Technology, the country has a total of 1.095 billion cellphone users as of October 2012. This is an astonishing number, given the fact that 80.6% of the country’s population owns a cellphone. According to a report by Analysys, the country sold over 63.73 million feature phones in the recently concluded third quarter of 2012, down by 7.5% year-over-year. The country was more favorable towards smartphones though with approximately 49.17 million units sold in Q3. The smartphone sales have increased by 120% year-over-year and 28.7% from the previous quarter. All of this thanks to the hefty lineup of Android smartphones available in the country. The cost of a smartphone is a huge motivating factor in any market and China is no different. Android accounted for over 90.1% of all the smartphones sold in the country, while iPhones made up for 4.2% followed next by Symbian with a meager 2.4% marketshare.
The average price of an Android handset in China is said to be $219, while an iOS device costs north of $726 on average. A Symbian running phone however costs only $178 on average, but still hasn’t managed to pull in buyers. So Android’s dominance in the Asian markets continues, and we’re certain the same story is seen in most European countries too where the iPhones are available off contract for a full retail price. This also speaks of the versatility of the Android platform and the choices it offers customers. While a flagship Android smartphone will cost you no less than $700, it is the mid-ranged smartphones that make Android a success in these markets.
Roughly put, what this means is that 9 out of 10 smartphones sold in China run on Android. We believe OEMs like Huawei have a huge role to play in the massive sales of Android smartphones in the country. The company has good presence in China as well as other Asian markets, so this doesn’t surprise us. It is strange though that Windows Phone 7 or Windows Phone 8 is nowhere in the list, despite Nokia having a strong presence in the WP arena. Things are expected to change when Huawei announces its lineup of WP8 handsets.