Daily IT newspaper, DigiTimes released a new report claiming the manufacturers that are creating Windows Phone 8 devices, also known as the Apollo, thought that sales are going to be frail in the next quarter. Such prerogative is linked to the product transitions and the tough competition from iOS and Android gadgets nowadays.
Despite the ads and product buzzes that received plenty of media attention on the launch event, OEMs still doubt if Microsoft’s latest mobile operating system could beat the dominance of Android and iOS in the mobile market worldwide.
The Finland-based telecom company, Nokia, is reportedly anticipating lower than typical holiday sales despite the demand for Windows Phone 8 models, as users still need to learn to adjust with the new platform. In addition, more new devices running on rival platforms are also ramping up these days. Nokia is among the numerous manufacturers relying heavily on Windows Phone OS.
Aside from Nokia, HTC Corporation also thinks to obtain lower revenue in the fourth quarter, despite the forthcoming release of its latest HTC 8X and HTC 8S models. The Taiwanese smartphone and tablet manufacturer expects Q4 profits to drop from $2.3 billion USD to $2.1 billion USD.
In order to gauge how much demand there is for the Windows Phone 8, both companies (Nokia and HTC) are said to be utilizing the early demand for WP8 handsets across the United States.
Samsung will also be joining Nokia and HTC, in manufacturing Windows Phone 8 devices in the US. The initial lineup of the Korean-based firm’s manufactured WP8 devices is set to roll out by next month.
Nevertheless, the DigiTimes’ report is somehow grilled by the recent information that said the Nokia 920 and the Samsung ATIV S are launching in Europe this weekend. Due to its rising popularity, smartphone demand in Europe has been strong since last year. If the demand is still the same, then OEMs should be expecting sales growth from their soon-to-launch Windows Phone 8 devices, particularly in the European market.
Windows Phone 8 is the newest version of Microsoft’s mobile operating system, officially announced in San Francisco on October 29th. The new platform aimed at catching up with the ruling iOS and Android platforms.
Three manufacturers including Nokia, HTC and Samsung, have already announced their first Windows Phone 8 devices, namely the Nokia Lumia 920, Lumia 820, HTC Windows Phone 8X and Windows Phone 8S, and lastly, the Samsung Galaxy ATIV S. The first handset to roll out of the WP8 lineups is the HTC 8X, which is scheduled to go on sale on November 2nd. The rest of the handsets will follow.
While Microsoft perceives to have a promising market sales growth from the launch of its newest Windows mobile platform, recent reports claimed that the very manufacturers producing WP8 handsets still expect to make lower sales out of these devices.