The competition in the smartphone market has never been as tough as it is now. Manufacturers are pulling all the stops to outdo the competition including coming up with all sorts of developments on their devices while keeping prices very low. The market, it seems, is now moving to gender with women in particular being the target of the new smartphones. A few days ago we saw Samsung introducing a few colors to the Galaxu S3 mini lineup including Garnet Red and Titan Gray which to me mostly targets the ladies. Oppo, the Chinese company prepping to introduce a 1080p 5 incher called Find 5, has introduced a new smartphone that targets the ladies dubbed Ulike 2.
The Ulike 2 does not have such impressive specs, but seeing who the phone is intended for, it is sufficient. It comes with a dual-core processor, a 4.5 inch (960 x 540 pixels resolution) and an impressive 5 megapixels front camera. Oppo realizes how a mirror is important to the ladies and instead of putting a traditional mirror on the phone, they instead put a great stylish camera that performs better than a mirror – it can enhance spots for ultimate makeup application.
While most major manufacturers have been focusing on batteries and only changing colors and patterns on the phones to attract the ladies, Oppo has gone a little further with this phone specially developed for the females. Other specs are mediocre though, starting with the screen resolution and but it also boasts of an 8 megapixels rear camera, 16 GB of internal memory and comes with a 2,020 mAh battery. The design and colors of the phone – a curvy design and the gapless screen with ultra-thin bezel as well as pink and white silky color scheme shows that this phone is clearly designed for ladies.
Besides being a dual core, there is no other information regarding the processor or whether there any other special apps or tools to enhance the functionality of the phone as a pocket dermatologist, we just know that it will come with Android 4.0 Ice Cream Sandwich out of the box. The phone is scheduled for release in China on December 19th, but I hope we will find out more info on it before then.