While Apple may be spending a lot of money on research and development, Microsoft may just be outdoing the Cupterino-based company. In fact, they are shelling out three times as much as Apple is. Redmond-based company is forking out a whopping $9.8 billion compared to Apple’s $3.4 billion. Turns out, Apple isn’t doing a whole lot compared to Microsoft. Of course, you do have to keep in mind that they are fundamentally two different companies. With one concentrating on mostly software and services and the other trying to produce a lot of hardware with a little software on the side, you could say that the comparisons don’t really matter. Still, do you think that dumping a bunch of money into research and development will always lead to financial performance into the ever-expanding market?
Really, the answer is pretty open for debate, and at some point, we should be seeing some diminishing returns. Nevertheless, it is pretty interesting that Apple ended up spending a billion dollars more than what they have in the previous years. This makes it the largest increase ever for research and development work in Apple’s history to this date. As you probably know, this is a very stark contrast when put against what Steve Jobs mentioned in the past when he was asked on the amount of consumer research that went into the making of the iPad. He mentioned that it wasn’t the consumers’ job to know what they wanted.
Nevertheless, it is very interesting that Apple has put an extra billion in this years research and development. Although, Microsoft is outdoing them big time int that area.