Intex announces Aura, a dual-SIM phone priced at Rs. 1,690

India-based manufacturer, Intex Technologies, announced Tuesday, November 27th, a new mobile phone dubbed as Intex Aura that will be added to its existing lineup of budget-friendly devices. According to the press release, Intex Aura will be marketed locally and will be offered at a price of 1,690 Indian Rupees or around US.$30.

While India is among the countries adapting newer technologies, feature phones are still the most bought means of communications in the country because they became very affordable ever since the smartphones were introduced. In a survey conducted in 2011, most Indians who own mobile devices prefer to buy phones that can be used mainly for calls and text messages; majority of them didn’t really care having to check their emails or surf the web.

Intex is a leading brand in India as far as technology is concerned, so local buyers may opt to get one of Intex Auras than Nokia or other foreign brands. While the company also has a lineup of smartphones marketed locally, it’s not trying to compete with key industry players in Android, iOS or Windows Phone market.

Now, let’s see what the company has put into Intex Aura. Here are the specs:

  • 2.4-inch ( 240 x 320 pixels) display
  • Dual SIM (GSM+ GSM)
  • 1.3MP camera
  • FM Radio with live recording, 3.5mm audio jack
  • Expandable memory up to 16GB
  • Bluetooth with A2DP, GPRS, WAP, USB
  • Video player (25FPS, AVI, 3GP, MP4), Audio player (MP3 and WAV)
  • 1800 mAh battery with up to 5 h talk time and 360h standby

Obviously, Intex Aura is good enough for a 30-dollar feature phone. The 2.4-inch display is predictable as well as its 1.3MP camera sensor. But the company didn’t forget one important thing; putting a huge battery into the device for longer usage. The 1800mAh battery might power the device up to 16 hours if used for text messaging and occasional calling.


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