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EA Sports To Invest Heavily On Mobile FIFA

EA Sports is planning to invest heavily in the mobile version of its FIFA Soccer gaming franchise after receiving tremendous feedbacks from its gamers.

According to the Football Business Analytics Group, FIFA soccer titles on iOS has garnered tremendous success and will be a major part of the developers’ future as FIFA users started shifting to the mobile version of the title as their spare time for console gaming significantly decreases.

EA Sports senior director for the FIFA series Mike McCabe asserted focusing more in the mobile version of FIFA soccer franchise is certainly priority going forward.

“There are definitely people who use [FIFA Soccer on mobile] as their primary gaming platform,” said McCabe.

During the launch weekend of FIFA 13 at the end of September, FIFA 13 mobile users played an average of seven sessions per day of 30 to 40 minutes each.

Moreover, EA has already placed the FIFA series’ persistent meta-game, EA Sports Football Club, in the iOS version of the gaming franchise.

“We can’t do everything that we want at the moment,” said McCabe, “but obviously next year we want to evolve that experience.”

McCabe said FIFA soccer franchise is looking to expand its market coverage, making it playable on any gaming consoles and platform.

“We are now looking more and more every year with FIFA as a franchise as being something you can consume on any platform,” McCabe explained.

FIFA 13, also known as FIFA Soccer 13 in North America, comes us the  12th edition of Electronic Arts’ highly-acclaimed association football FIFA video game series.

Developed by EA Canada studios and published by Electronic Arts, FIFA 13 under the EA Sports label. It was launched in Europe on 28 September 2012, in Australia HI on 27 September, as well as in North America on 25 September and 21 September for EA Sports Season Ticket subscribers.

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