Best Buy’s Insignia Flex tablet will have a price tag between $239 to $259, according to a Reuters report which cites an anonymous source.
Price is an important factor in the success of a tablet especially as the release of new mobile devices heat up the competition. The price of the Insignia Flex enables the Best Buy to compete against the Google Nexus 7, the Amazon Kindle Fire HD, and other tablets with similar prices. It will likewise contend against a much-rumored smaller version of the iPad, which will supposedly be introduced by Apple this coming October 23. By comparison, the price of Apple’s latest iPad starts at $499, whereas its older models sell for $399. Meanwhile, the Google Nexus 7 the Amazon Kindle Fire HD retail at prices starting at $199.
It may be recalled that some key details regarding the Insignia Flex tablet were recently divulged by Best Buy via the Insignia Facebook fan page last week. However, there was no word back then about how much it will cost.
To review, the Insignia Flex will run on a dual-core processor with a clock speed of 1 GHz, and sport a 9.7-inch display. Likewise, it will feature Android 4.0 Ice Cream Sandwich as its operating system. The tablet will draw its power from a battery which promises around 10 hours of use. Also onboard is a camera with an unspecified resolution, a microSD card slot, a microphone, and an audio jack. Lastly, the tablet will tip the scale at around 1.45 lbs. The Insignia Flex will join other products in the Insignia lineup, which Best Buy used in the past to sell various electronic devices with pocket-friendly prices.
The tablet is expected to be exclusively available in Best Buy stores starting November 11. Unlike Target and Wal-Mart, Best Buy will reportedly not stop offering tablets with other brands alongside the Insignia Flex. Rather, Best Buy will present itself as a place where consumers can avail of various choices in electronics.