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ZTE Focuses On Smartphone Production, Announces New Devices

The China-based company ZTE Corporation has announced that it aspires to produce 35 million smartphones this year, says He Shiyou, executive vice-president of ZTE during a recent press conference.

ZTE is currently the world’s fourth largest manufacturer of mobile phones in terms of shipments. Last year, the company enjoyed a 4.3 percent market share globally, with 66.1 million phone units sold. According to He, ZTE is bent on keeping this position.

Their focus on smartphones is expected allow the company to sell around 30 to 35 million smartphone units this year. Already, ZTE has sold over 13 million of these handsets during the first half of the year, a figure that allows the company to remain optimistic. The company’s strategy has mainly been releasing affordable entry-level smartphones in China, as well as in other countries like the United States, where the ZTE smartphones are given a different branding. The United States is a particularly important market since according to the company executive, it represents the “world’s largest pool of mobile phone profits.”

To further augment these figures, ZTE has unveiled a new device called the Grand Era U985. This phone, which was launched in Beijing, China, last Monday, is said to be the thinnest quad-core smartphone available in the market. Its thinnest point measures only 7.9 mm, although its overall thickness is 8.6 mm. The Grand Era U985 runs on a quad-core Tegra 3 processor and sports a 4.5-inch HD display with a resolution of 1280 x 720 pixels. It also has onboard Android 4.0 Ice Cream Sandwich and an 8-megapixel rear-facing camera. Apart from the Grand Era U985, ZTE is also slated to launch the Grand Era LTE, the Grand V970, and the Grand U930.

Meanwhile, ZTE is also working on its own operating system. According to He, “We will avoid relying too greatly on one single operating system.” The company arrived at this decision because of the legal battles between Samsung and Apple due to patent issues.

via chinadaily

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