Nokia Apologizes For Misleading Marketing, Promises Ethics Review

Last week, Nokia unveiled some new devices that it believes would allow the company to compete better against Android-based smartphones and the iPhone. From the looks of it, however, the Finnish company did not get the kind of attention that it wanted.

Nokia was thrust in the spotlight when The Verge, a tech blog, noted that the promotional video that Nokia leads users to believe was taken by the Nokia Lumia 920, was in fact captured by a DSLR. The Verge backed up its allegation by showing no less than the video itself on its website and focusing on the reflection in a window that shows a one person holding a camera and another person directing a reflector to the scene being filmed.

During the launch, Nokia made it appear that the video’s clarity was due to smartphone’s 8.7-megapixel camera with a floating lens that allows users to take sharp and clear video and images with the help of an image stabilization software

Nokia immediately apologized for the mishap, explaining that the video was only a simulation of the possibilities of PureView technology. It later continued to clarify that the still photos were from the same simulation.

Nokia hopes that this would not affect the sales of the Lumia smartphones, but the company does acknowledge that it may affect how the public views impact market shares.

The company also acknowledges that it was “poor judgment” on their part to not include a disclaimer with the video. However, it also mentions that they did not intend to deceive consumers.

Nokia is already dealing with the issue, and one of the company’s solutions is to have an ethics review to probe deeper into the situation.

Nokia used to control 32 percent of the U.S. market share back in 2001. In the second quarter of this year, the Finnish company was reported to have only 2 percent of smartphone sales whereas the combined sales of Android- and iOS-based smartphones comprise 90 percent. Nokia is still struggling to reclaim its old throne as the number one phone manufacturer in the world, a title which Samsung recently took from Nokia.

via bloomberg