Apple launched the highly anticipated smartphone of the year, the 5th gen iPhone, few days back. Apple’s iPhones have been revolutionary since its inception in 2007. Like all the iPhones, even iPhone 5 is claimed to be revolutionary, but I beg to differ. Apparently, it’s the thinnest and lightest iPhone ever, but doesn’t come with any groundbreaking feature set, nevertheless, Apple has a big fan base, and it’s a really huge one. How huge? Well, Apple has officially confirmed that pre-orders of the upcoming iPhone 5 reached 2 million in just 24 hours. That’s a pretty huge figure; in fact it pushes the iPhone 4S pre-orders out of the top slot by nearly double.
Due to the overwhelming response, the Cupertino based technology giant also made it clear that few customers will be left behind in the initial lot as demand is more than company’s supply capability. This is what Phil Schiller had to say in Apple’s latest press release:
“iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 5 is the best iPhone yet, the most beautiful product we’ve ever made, and we hope customers love it as much as we do.”
When the iPhone 5 was launched on 12th of this month, it received mixed emotions. Some agreed with Apple to say that the new iteration of iPhone was indeed revolutionary, while tech savvy users like me felt that it was just an evolutionary bump in the technology. Sure, Apple doesn’t want to do something entirely different because everything is going just right for them. You just don’t reinvent a wheel, because the design of a wheel functions perfectly fine, though you could make it shinier or bigger in order to make it more attractive. That’s exactly what Apple has done with the new iPhone. They’ve improved few hardware components, and put in a larger 4 inch screen in the iPhone 5, though the same company had previously assured that 3.5 inch screen was the best screen size a smartphone should have. That’s an interesting change in company’s viewpoint, thanks to bigger and popular phones like Samsung Galaxy S3.
The 2 million pre orders testifies the fact that hardware specs have little to do when it comes to selling smartphone to masses. There are tech savvy users who do take a look at the spec sheet before buying a smartphone, and then there’s another group of buyers who want something that just works. The former group will mostly probably end up with an Android smartphone in hand, while the latter would go for an iPhone. The second group is pretty large, and Apple has identified their requirements, and that’s the company’s target market.
Have you pre ordered your iPhone? Several customers have reportedly gotten notice that their iPhone 5 is being shipped. Let us know if you have been able to hold down a unit using the comment for below.