iPhone 5 Fails To ‘WOW’ Consumers

Apple events have attained a cult status, to the extent of making many writers call it the new iPhone day, but does the new Apple product live up to its reputation? The answer is no.

When the first generation iPhone was launched, it was a game changer, a device which revolutionized the cellphone industry and as a result, Apple users have come to expect the same from every successive iPhone ever since. But over the generations, iPhones have brought fewer technological innovations to the game. At the same time, its competitors, mainly Android based smartphones, have brought in their own weapons to the game, some of them indeed surpassed the capabilities of the iPhone.

The iPhone 5 is a great phone in terms of design and build quality but in terms of innovation, it lags behind others in the market. It is inevitable to compare the iPhone to the Samsung Galaxy S III and the new Nokia Lumia range of phones, against which it will be competing once released.

In terms of screen size, the iPhone 5 lags behind both the Galaxy S III and the Nokia Lumia phones. This might not be a universal factor when it comes to the choice people will make when buying phones, but generally, larger screen gain more popularity. While Retina Display might be only slightly better than Galaxy S III’s AMOLED display, it is not significant enough to give it a major lead. Many will agree that the new Lumia 920 has a better display than the iPhone 5.

Both the Android phone and the Windows Phone 8 devices come with NFC capability, whereas Apple did not find it a necessity to equip the iPhone 5 with NFC. Apple might be right when it says most of the related things can be done using iOS 6’s Passbook but from when did Apple start shying away from introducing new features just because the technology is not mature enough to feature in their phone. After all, Siri was introduced even when it was in beta stage, and a voice assistance is not at all a necessity, something we can do without, a software gimmick, but Apple introduced Siri anyway. So, why not NFC?

Yes, iPhone 5 does come with LTE 4G capability, but it is far too late in the game. Almost every high end phone available has had 4G LTE for almost a year now.

The same can be said about other software features such as panorama mode in iSight and the ability to capture images while shooting videos. Other phones have been there and done, long before.

The list could go on. In fact, the only reason the iPhone is still an iPhone is because it is the only one of its kind. Being the only iOS smartphone in the world is its main advantage. This not only gives the iPhone a uniqueness, but also provides users a controlled environment to explore, which is not a chaos like the vast world of Android devices.  This, added with Apple’s obsession with build quality alone keeps the iPhone in the position it is now in. But for how long can it maintain its position without bringing another major innovation remains the question.