While we’ve seen HTC became successful in the Android market for several years, its current financial status seems to pointing it to another market in a bid to survive and turn the entire company to a profitable state as before. The Taiwan-based phone manufacturer was reportedly planning to release Windows Phone 8 devices alongside its Android lineup.
The plan is not intended to scale-back HTC’s Android offerings but to grow and claim its piece of the pie in the growing Windows Phone market. Starting 2010, the company changed its approach by releasing high quality Android smartphones instead of producing many low-end and budget-friendly devices like other manufacturers. That explains why in the past couple of years, there were only a handful of HTC devices that can be found in the market.
Samsung’s success in the Android market left HTC and other key players in the industry with dwindling market shares. Stiff competition and congestion are among the things that contributed to the financial crises the company experienced since late last year. While it will continue its struggle in selling Android devices, having to offer Windows Phone 8-powered devices is never a bad idea. After all, competition in the said market is not as stiff as Android and having a brand associated with good quality it might just be able to regain its momentum.
HTC CEO Peter Chou said in April that the company has been experiencing hard times catching up with others and he acknowledged that the competition in the U.S. is a cutthroat. This is the reason why it shifted its focus to Asian and European markets while maintaining its presence in America.
The rumors that HTC will soon be releasing its own version of Windows Phone 8 devices have already been confirmed by Jason Mackenzie, the president of sales and marketing, as reported by Reuters on September 6th.
“I feel very strongly we’ve got very concrete carrier support in every region around the world, including the United States, and I’m not talking about just one carrier,” Mackenzie said, according to the report. “Our plan is to go big on Windows 8.”
While the company didn’t reveal if such devices are already in the works, it assured the people that some carriers are already on board. Microsoft’s Windows 8 and Windows Phone 8 operating systems will make their debut in October. It is expected that HTC Windows Phone 8 will be released, at least, before 2012 would be over.