HTC And Cushnie et Ochs Team Up For Two-Tone HTC One X

The Chinese phone maker teamed up with designer Cushnie et Ochs to reinvent the look of the HTC One X. The result? A phone covered in a two-tone phone casing that is black on one side and white on the other. This replaces the unibody shell of the One X. The special edition handset even comes with a wallpaper that follows the same bicolor design and matching black and white headphones. HTC first showcased the phone at the HTC Frequencies Media Summit.

According to Daniel Hundt, the head of HTC Design, they wanted to create “a beautiful, and also disruptive, smartphone where the worlds of fashion and technology intersect.” Moreover, they believe that smartphones are devices that help users “express themselves and make a statement.”

Apart from the striking design, there is no difference between this phone and the regular One X. It is powered by a 1.5GHz quad-core processor, comes Android 4.0 Ice Cream Sandwich with HTC Sense 4, and sports a 4.7-inch super LCD2 display with a resolution of 1290 x 720 pixels. It also has dual cameras and a 1800 mAh battery onboard.

Unfortunately, the special edition HTC One X will only be available for around a hundred attendees of the 2013 Spring/Summer MADE Fashion Week in Milk Studios in New York City. The two-tone HTC One X is part of the VIP Fashion Week Survival Kit that includes other products like lip balm, stain treatment, lotion, mints, and a mirror for celebrities. This helps HTC to market the One X not only as a gadget with a powerful set of specifications, but also as an accessory for the fashionably savvy. That said, this could inspire third-party phone case manufacturers to create two-color casings for the general masses.

In related news, HTC has also partnered with photographer Ben Watts to create an Android app called Wattsup Photo, a photo collage app that incorporates the photographer’s style.

via engadget, htc

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