Zuckerberg Hints At Facebook Social Search

Speaking at the TechCrunch Disrupt conference in San Francisco recently after Facebook stocks plunged, Facebook CEO Mark Zuckerberg divulged several plans that the social networking company has for the future.

One of them is better focus on mobile, which Zuckerberg says is important as users are generally more engaged when they use the social network on mobile devices. This also translates to more revenue for the company. He expressed his disappointment over its mobile apps and called it “one of the biggest strategic mistakes [they] made.” The company, however, he claims appears to be in the right track with its decision to go with native apps.

There was also a clarification that Instagram, a company that Facebook acquired, will be kept separate from Facebook itself. Likewise, he confirmed that Facebook has no plans of developing a smartphone, a rumor that surfaced several months ago.

However, among the Facebook CEO’s announcements, the one that perhaps got the most attention was his hinting at a social search service that Facebook could offer in the future. Even without this service, Zuckerberg reveals that the website gets more than 1 billion search queries every day. Seeing the potential, Facebook appears to be developing a search service would be different from the other ones available because it would harness the content that Facebook users generate. Reportedly, Facebook’s 955 active users who offer the Facebook system around 500 terabytes of data on a daily basis. This includes status updates, Like actions, photos, and other activities.

To give the audience a better understanding of the future social search service, Zuckerberg asked a sample question: “What sushi restaurants have my friends gone to in New York, and liked?” According to Zuckerberg, the solutions currently available do not provide an adequate response to this question. The most it can provide is a list of sushi restaurants within the vicinity, as well as ratings of these restaurants. However, the information will not be able to take into account the preferences of one’s personal set of acquaintances.

via businessweek


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