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Is Samsung’s Defeat Really a Good Marketing Investment?

It’s no doubt that Samsung may have lost the battle against Apple in Cupertino this past week, but that does not necessarily mean that everything was a complete failure. In fact, this could of been one of the most effective lawsuits lost for the South Korean tech giant. While the $1 billion Samsung Electronics has to payout to Apple, you could just look at as a new marketing campaign. This defeat against Apple is actually turning out to be quite beneficial for the company in a few ways.

As angry customers begin to simmer down and media outlets get a chance to look at the story, newspapers across the world are starting to report on the widely known Apple vs Samsung outcome in Cupertino this past week. While currently it may not look like a win, but Enrique Gutierrez from Digithrive (a web developing company) gives us a bit of light on the situation from a recent Google+ post.

Gutierrez comments on the Apple vs Samsung phenomena after having a interesting experience at his local Starbucks. Conversations between people would start up after reading about the lawsuit, in which a lot of people have come to believe that “Samsung is the same as Apple.” Funny, isn’t it? Here’s two conversations that Gutierrez mentions:

Guy: “Wait, so what they’re saying is, Samsung is the same as Apple?”

Friend: “I know, right? Makes me think twice about how much I paid for my Mac Book”

Guy: “Seriously”

Soon after this conversation, a couple with the same newspaper have a similar revelation:

Husband: “… Samsung’s iPad is the same as Apple’s iPad, and I paid how much for the Apple one? Honey, I told you they were a ripoff.”

Wife: “Oh wow,” looking at the screen, “… that’s a lot cheaper. Think we can return it?”

According to Gutierrez, 4 groups of people seemed to have made some very similar concerns at the moment of publishing his post on Google+. For some reason, they somehow have came to (finally) believe that Samsung products are the same as Apple products, but are a whole lot cheaper than the average Apple product. It’s quite an outcome that I didn’t expect, but with the popularity of the lawsuit, it’s no doubt that consumers have taken interest and are wondering what the differences might be. Surely Samsung Electronics is quite happy after realizing this loss could potentially give them a whole lot more customers than they originally had. I’m sure it’s something Apple didn’t expect coming, that’s for sure.

If tech enthusiasts and blog readers are fairly confused with the insanity of these court cases, can you just imagine as to what its doing to the everyday consumers, those who just may not follow tech blogs? The average everyday consumer isn’t focused on processors, RAM and robust features as the average tech enthusiast is. Due to Apple devices having such a popularity and considered “the best,” consumers tend to follow those technology trends such as one might follow a gaming trend (i.e. Call of Duty, World of Warcraft or even Battlefield 3). That said, this case is most likely just causing a little insanity among your average consumer. That said, we all should be seeing a new amount of users that are believing that they are just getting a “Samsung iPhone” or “Samsung iPad,” for a huge discount (I think we all know that everyone wants to save a quick buck!). Unfortunately, Apple could choose to put a ban on any of the infringing products in the court case, so those “Samsung iPad’s” that are also known as the Samsung Galaxy Tab 2, might not be here for much longer (unless our new Samsung fans protest loud enough).

I personally think that this just proves how “ignorant” the average consumer is, so to speak. People really need to start reading up on a product their looking to buy before finding out there was something better out there and even cheaper. This doesn’t stand just for the technology industry, but as a general rule when purchasing anything. I mean, why waste your hard-earned cash on something expensive when there is probably something both better and cheaper available to you?

It’s obvious that not all users will start heading towards Samsung’s products instead of Apple’s. It’s no doubt that Apple will continue to succeed at their business, but this confusion from the court case could bring quite a few new users to the Android side of things though. The day Apple stops succeeding will probably be when Mozilla finally releases their OS (yes, I am holding onto high hopes for this web-based OS!).

While it might be interesting to see how the numbers will look in future quarters, I think it would be really interesting to interview people that have read said newspapers and see their new chain of thought. I think that it would be interesting because these once Apple “fanboys” have realized that they have essentially been throwing their money away. It’s no doubt that after all this Samsung will easily make their $1 billion back that they were required to payout to Apple. On the other hand, it’ll be interesting to see what affect the Motorola vs Apple case will have on the average consumer as this Apple vs Samsung case has.

As a personal opinion, I just want to say that I do like Apple’s product, it is definitely pretty cool but costs way to much money for a lower-powered tablet than what ASUS or Samsung offers. Not only that, but I feel that Android’s operating system runs a whole lot faster than Apple’s, the fact that it’s also fairly open to companies is a nice bonus.

Do you think that it’s good that the average consumer is realizing the deep money pit in Apple thus switching over to something cheaper like Samsung or some other company, or do you think that they should just stick within the boundaries of the Apple Cult? Whichever it is, let us know in the comments below!

source: Phandroid

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