Nine out of ten people may now own a mobile phone, but do we all use our phones in the same way? Far from it – we’ve identified four types of mobile phone user – which camp do you fall into?
The ‘you only have it because you have to’ user
Your mobile phone holds zero interest for you and you only have one because others have forced you into it – perhaps you inherited one from your children. It is probably a Pay as you Go, hefty first generation model. With minimal functions, it is of a robust build and has an impressive battery life, helped by the fact that you keep your phone switched off most of the time. You make the occasional call in an emergency, haven’t really learnt how to text yet and certainly haven’t heard of 3G. You are horrified at how much the younger generation relies on their phones and can’t understand what the fuss is about.
The average user
You realise that having a mobile phone does make life easier. You’re not overly concerned with having the latest technology so would never be the first to rush out and buy the latest, greatest smartphone, but you tend to buy phones every so often, just to make sure you’re getting value for money. You’re always available, read and answer texts and listen to your voicemail and are becoming increasingly reliant on it to organise your social life. If you have invested in a new phone recently, the chances are that you only use a fraction of its features but you’re learning.
The social user
You’re a connector – someone with a need to stay constantly in touch with others who enjoys bringing people together. You use your phone every spare minute you have to keep up with your favourite people. Texts, phone calls, instant messaging and social networking are all crucial elements to your day and allow you to keep abreast of the latest gossip, network and plan gatherings and parties. Your phone is likely to be a bit of an accessory, so it’s important that it looks good and has the features you need.
The ‘my phone is my life’ user
Your phone is of the utmost importance to you. Fixated on the newest technologies, you are most likely to be found scouring the internet for the latest mobile phone deals or hanging out in the Carphone Warehouse. You are always up to date on the latest mobile phone models and know everything about them – features, appearance, pros and cons – before they have even been released. Your friends make you their first port of call when deciding on which new phone to choose. You’re online all the time so are always contactable by email or instant messenger and you maximise the features on your phone, using it to play games, watch films and listen to music.