Korean phone maker Samsung announced on Wednesday, July 18th, the existence of direct carrier billing system which allows users purchasing contents via Samsung Media Hub to be charged by their carrier—in this case AT&T. Comes natively packed with Galaxy S3, the Media Hub offers users to buy or rent movies and TV series through their phone securely. Purchased contents can also be shared with 5 different Media Hub-capable devices such as Galaxy Tab, connected home theater systems and DVD players, and Smart TVs.
Apparently, the manufacturer is now on the course to making its smartphones a better alternative to entertainment hubs. For now, only Galaxy S3 is loaded with the service but Samsung already confirmed that the Galaxy Note and Galaxy S2 will be receiving direct carrier billing through a firmware update which is believed to be coming too soon.
One of the reasons why the company is seriously implementing the service is because there are several companies willing to provide high-definition contents to mobile devices. Among them are the following; CBS, Fox, MTV Networks, NBC Universal, Paramount and Warner Bros. Digital Distribution. All contents delivered to subscribers via the Media Hub are optimized based on hardware specs and capabilities of the device.
According to the official press release from Samsung, all charges accumulated during purchases via Media Hub will appear on the subscribers’ AT&T monthly bill. This will make mobile purchases easier and does require the subscribers to enter personal information such as credit card numbers or bank accounts.
“With Media Hub, Samsung is delivering a complete, cross-screen entertainment experience. With the addition of direct carrier billing, we are making that experience even easier and accessible to a wider audience,” said Jonathan Kim, Vice President of Content & Services at Samsung’s Media Solutions Center America.
This billing system may not be the first of its kind but it is one of the safest ways to purchase contents using a mobile phone. With Samsung Media Hub, entertainment can literally be brought anywhere.
Furthermore, AT&T confirmed that a software update for Samsung Galaxy Exhilarate and Samsung Captivate will soon be rolled out to enable direct billing system in those devices.