We’re all aware of the crazy fan following for the Nokia Lumia smartphones. It won’t be wrong to say that the Lumia series gave Microsoft’s Windows Phone 7 OS a huge bump in the market. As soon as the Lumia smartphones made their way to the market especially the Lumia 900, people almost forgot about HTC and Samsung Windows Phones. This was not only because the Lumia smartphones were aesthetically pleasing but also because Nokia was setting its foot in the right direction. The company had been away from the U.S for a while, and to make a comeback with something like the Lumia 800 or the 900 was considered to be a major accomplishment. The popularity of the Lumia phones doesn’t stop there. According to a report by TNW, people are more excited about Lumia than the OS it runs. This was realized with the help of Google Trends which gives a good figure of where the two phrases stand in terms of popularity and number of searches. So basically there are more searches made for the phrase Lumia, than for Windows Phone. And we don’t think Microsoft would mind that.
The excessive marketing by Nokia reps across the globe is obviously a factor for the immense popularity. But it is also mainly due to the fact that the Lumia 900 on AT&T is one of the cheapest smartphones money can buy today. So Microsoft and Nokia got everything right with the launching of the smartphone in the country. You might remember the “Smoked by Windows Phone” campaign held by Microsoft all throughout the globe, and during these promotional events, it was mostly the Lumia that was used. One thing is absolutely clear here, when it comes to marketing, there’s no competition to Nokia. The aforementioned Lumia smartphones recently received Gold at the IDEA awards for its design. And to please the owners, Nokia maintains the exclusivity factor with Lumia by offering a bunch of exclusive apps that aren’t available to other WP smartphones. Considering how the platform is going, it is being said that other major carriers of the country have expressed interest in the platform.
The graph shows that there is a significant increase in the search queries post October, as that is when the device was announced. It doesn’t take a genius to figure out that the platform and the Lumia series will continue to grow, with Windows Phone 8 in the pipeline. It will make sense for both Nokia and Microsoft to capitalize on the popularity.