Does The Nexus 7 Commercial Draw Attention To A Flaw?

Google recently released the first commercial for the Nexus 7 tablet on Youtube. It involves a simple storyline: a father and his son take the Nexus 7 tablet while camping. The father uses the tablet to entertain his child, showing how the device can access information about a frog they found, or show a video of a dinosaur to get the child thinking it is right there with them. The tablet is also used as a video player for the movie, “The Lorax,” an e-book reader for “The Little Prince,” a chessboard, a compass, a map, and a flashlight. At the end of the video, it is revealed that they had been merely camping out in their backyard.

It is quite heart-warming to see the video show what things the father would go to bond with his son. However, the advertisement has gotten some criticism for supposedly drawing attention to the tablet’s main flaw, that is, its ability to connect to the Internet using only Wi-Fi.

From the video, it is unclear whether they are using the Wi-Fi connection from the house, or not at all. If they are using outdoor Wi-Fi to enjoy some features of the tablet, such as looking up information, then the commercial shows how dependent the tablet would be on a WiFi signal since it does not offer support for high-speed mobile Internet. Connectivity may, of course, provided by a phone or a USB modem, though many now prefer the simplicity of LTE to access the Internet.

On the flipside, it may be argued that the commercial shows that one does not need a WiFi connection to enjoy the tablet. Indeed, reading an e-book, watching a video, playing games, and even checking out Google maps can all be done without the need for an Internet connection.

In the end, the “flaw” therefore of not having LTE connectivity may not even be considered as a flaw by the many fans of the Nexus 7 tablet. Google’s decision to not include this feature helped the company to bring down the price to a pocket-friendly figure, and for some, that is more important.

via techcrunch

4 Replies to “Does The Nexus 7 Commercial Draw Attention To A Flaw?”

  1. Melissa, LTE is Verizon’s 4g network technology but your using it as a generic synonym for mobile broadband.

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